North America “Summer Saint Lucia Style” roadshow got underway tonight in New York City, presenting Saint Lucia to the travel trade, travel media, and key diaspora leadership audiences.
Embarking on a multi-city and multi-pronged approach, the event will span four states; New York, Toronto, Dallas, and Miami, from June 7th to 16th.
Deputy Prime Minister and Member of Parliament for Castries Constituency– Ernest Hilaire stated that St Lucia tourism products would be celebrated with their partners in the media and travel business.
Ernest Hilaire noted, “This evening in New York, St. Lucia’s tourism product will be celebrated with our partners in the media and travel business. For lunch, I am looking forward to enjoying the cuisine of St.Lucian Chef Shorne who recently opened his eatery in City Point downtown Brooklyn.”
Earlier, Fresh off the heels of record-breaking visitor arrivals in March, Saint Lucia has recorded another progressive month, with April 2022 surpassing optimistic visitor arrival projections by 30%.
Year-to-date, the US Market recorded 12% more visitors than in April 2019. Arrivals from the UK were up 14% when compared to the corresponding period and the Caribbean market recorded its highest number of arrivals since the resumption of intra-regional travel.
In recent weeks, the destination has been the focus of several international productions, continued media visits, and was topical at events across North America including Seatrade Cruise Global, Travel and Adventure Shows in Denver, Texas, Atlanta, San Francisco, and Canada.
The global Meetings, Incentives, Conferences, and Exhibitions (MICE) market has also made its reintroduction to Saint Lucia, with recently held regional and international conferences, and preparation is underway to welcome even more MICE events well into 2023.
The destination is gearing up for an exciting season having launched the Summer Saint Lucia Style campaign, offering deals of up to 63% off on holidays throughout the summer months.(Associates Times)