The United Progressive Party (UPP) unveiled new digital materials on January 26, ahead of tonights launch of its elections campaign,
Hosting the briefing this morning was its former St. George MP, Dr. Jacqui Quinn, who gleefully revealed the campaign’s logo, tagline, and website, which will include a dedicated UPP TV platform.
Dr. Quinn said this digital platform is one of engagement, and has been designed and calibrated for the electorate and to provide better access to the slate of candidates.
Sporting a blue dress shirt that displayed the new logo, an excited Dr. Quinn described the electronic enhancements this way.
One of the promotional features in an election campaign is the tagline, and the Party released the phrase “The Right Choice,” which will brand its messages this election cycle.
Meanwhile, a jubilant Harold Lovell, the Party’s Political Leader, thanked the media houses in attendance, as well as the audience who joined via the MYUPP Facebook page and Progressive 107.3 FM.
He said the media coverage will definitely assist the UPP in promoting its message.
Lovell said the new website will not only allow the Party to respond more quickly, but persons who wish to assist financially will find it easier to make their contributions.
Using the website, the Party plans to engage voters as stakeholders in the national process of change and transformation. Accordingly, the user-friendly site will serve as a platform to garner feedback from the public, and this information will help to shape the campaign strategy.