Antigua: ‘Worst Cruise Product’ to a Regional Leader
Antigua’s cruise tourism sector has undergone a remarkable transformation, shifting from what Prime Minister Gaston Browne once described as the “worst cruise product” in the Caribbean to an emerging regional leader.
Speaking on The Browne and Browne Show on Pointe FM, Mr Browne credited Global Ports Holding (GPH) for significantly enhancing the country’s cruise tourism experience, resulting in increased passenger arrivals, improved facilities, and a stronger local economy.
“We had the lowest cruise passenger spend in the entire Caribbean,” Mr Browne recalled. “Now, with the investments being made and the improvements at Heritage Quay, Antigua’s cruise sector is thriving.”
Before GPH took over operations at the Heritage Quay Cruise Port, the area was plagued by deteriorating infrastructure, low visitor engagement, and a declining reputation among cruise lines.
“The coastline was littered with old iron from abandoned barges and sunken ships. It was an eyesore,” Mr Browne said.
Since assuming management of the port, GPH has made significant investments, including:
- Infrastructure upgrades to modernize the Fifth Berth, allowing larger cruise ships to dock.
- Expansion of home porting, attracting major cruise lines like P&O Cruises’ Arvia, which has steadily increased its turnaround passenger numbers from 6,000 to 20,000.
- Retail and entertainment enhancements, ensuring that more cruise visitors stay and spend locally.
“This project will revolutionize the cruise experience in Antigua,” said Gasper George, General Manager of GPH Antigua. “We are creating a more engaging, vibrant destination that will encourage passengers to stay longer and spend more.”
The upland development project includes:
- A new cruise terminal with improved passenger facilities.
- A swimming pool and entertainment area.
- A bar and retail spaces showcasing local products.
- Enhanced tourism experiences to ensure passengers venture beyond the port into the wider island.
