Three-time Olympic gold medalist and six-time world champion Shelly-Ann Fraser-Pryce is set to debut her new hair care line, AFIMI: The Essence of Jamaica, during a celebratory launch weekend in New York on February 1-2. Known for her dominance on the track, the Jamaican sprinter is now channeling her winning mindset into the beauty industry, marking a significant step in her journey beyond athletics.
Celebrating Jamaican Roots and Natural Beauty
The AFIMI hair care line is a tribute to Fraser-Pryce’s Jamaican heritage, featuring products crafted for a variety of hair types using all-natural botanicals sourced from the Caribbean. The name “AFIMI,” rooted in Jamaican culture, embodies individuality, confidence, and resilience—qualities that Fraser-Pryce has consistently demonstrated throughout her illustrious career.
*”AFIMI is deeply personal. It represents my roots, my identity, and the resilience that defines me,”* Fraser-Pryce shared. *”I am proud to share this piece of Jamaica with the world, helping others feel confident and connected to their own beauty story.”*
- Launch Weekend Highlights
The two-day celebration in New York will feature a series of events that reflect Fraser-Pryce’s journey as an athlete, mother, and entrepreneur:
– The Genesis Lab: An interactive session to explore the inspiration and process behind AFIMI.
– Kingston Café Presented by Grace: A culinary experience showcasing Jamaican flavors.
– Fireside Chat: A candid conversation with Fraser-Pryce about her transition from athletics to entrepreneurship.
– The Champion Gallery Presented by Nike: A visual tribute to her legendary career.
– AFIMI Salon: A hands-on experience with the new hair care products.
Empowering Through Beauty
At 38, Fraser-Pryce continues to inspire with her resilience and passion. The AFIMI hair care line reflects her dedication to empowering others, celebrating natural beauty, and creating products that are effective, sustainable, and accessible.
As she nears retirement from competitive athletics, Fraser-Pryce is focused on building a legacy that extends beyond the track. The launch of AFIMI represents a new chapter in her life, showcasing the same determination and excellence that made her one of the greatest athletes of all time.
Join the Celebration
Fans and supporters are invited to join Fraser-Pryce in New York to celebrate this milestone. The AFIMI launch weekend promises to highlight the essence of Jamaica, the power of resilience, and the inspiring story of a champion who continues to break boundaries.
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